Flai raises $27M led by Base10 Partners to automate car dealership operations

We started Flai to fix a simple but expensive problem: dealerships were losing customers because they couldn't answer every call or follow up consistently.

Over the last year, Flai has grown more than 20x and now works with hundreds of dealerships, including more than 20% of the top 50 dealer groups in the country. Across service and sales, Flai helps dealerships answer customers, schedule visits, run outbound campaigns, and re-engage customers. Today, Flai schedules more than 50,000 appointments every month.

As we've gone deeper into dealership operations, we've also proven our initial thesis, that the opportunity is much larger than communication.

We're excited to announce that Flai has raised a $27 million Series A led by Base10 Partners, with participation from Toyota Ventures, First Round Capital, Y Combinator, The Friedkin Group, and Findlay Automotive Group.

This funding will help us pursue our long-term vision: automating as much of dealership operations as possible.

The conversation is only the beginning

Almost every customer interaction creates work behind it.

Customers need to be contacted and scheduled. Missed appointments need to be recovered. Recalls and declined services need to be worked. Systems need to be updated, and sometimes the right person at the dealership needs to get involved.

Historically, software has helped dealership employees keep track of this work.

We believe AI can increasingly do the work itself.

Once an agent can understand what needs to happen, communicate with the customer, connect to dealership systems, and take action, it can own increasingly large parts of the workflow.

That is already happening at dealerships using Flai today. The conversation is becoming the entry point into execution.

Today, we're introducing Flai's AI-native Service and Sales CRM.

Traditional CRMs create tasks, organize pipelines, and tell people what to do next. But they still depend on someone noticing the opportunity, deciding what to do, and manually moving it forward.

Flai is built around AI agents that can understand what's happening across the dealership and actually take action.

It can identify missed opportunities, flag operational issues, surface heat cases with suggested resolutions, and automatically report on what needs attention.

When action can be automated, Flai takes it: reaching out to customers, handling conversations, scheduling appointments, and updating dealership systems. When human judgment is needed, it brings in the right person with the full context and a recommended next step.

The CRM doesn't just tell your team what needs to happen next. It makes it happen.

What's next

We're using this funding to invest aggressively in product and engineering, deepen our integrations, and expand the workflows Flai can take responsibility for.

We've been fortunate to build alongside some of the best operators in automotive. Having Toyota Ventures, The Friedkin Group, and Findlay Automotive Group investing alongside Base10, First Round Capital, and Y Combinator makes that especially meaningful.

We've seen what AI deployed correctly inside dealerships can do. Now we're doubling down on it.

Our ambition is to automate as much of the administrative work of running a dealership as possible, so the people inside the store can focus on what they do best: taking care of customers.

There's an enormous amount left to build. That's what we're building at Flai.

We're hiring across the team. If you want to help build the future of dealership operations, join us.

And if you're a dealership interested in seeing what Flai can do for your store, get in touch with us at sales@useflai.com.